In this course all the study programmes of Danish School of Media and Journalism worked together in mixed teams with an innovation project. The aim was to work in teams with diversified competencies and try the challenges and advantages of this. Meanwhile we should be enlightened of each other’s skills and how to optimize them to think innovative and out of the box.

Our group was asked to come up with an innovative way to increase the percentage of inhabitants of Copenhagen who vote for the local election. Our solution to the problem was The Copenhagen Bag. The bag containing local samples should be delivered to all newcomers and through that create a relationship to the city. This idea was build on the insight that people who feel connected to and are active in their local environment vote, so they have an influence.

The project was in collaboration with the Municipality of Copenhagen.


  • Innovation
  • Social innovation
  • Idea generation
  • Innovative communication
  • Pitching

Idea generation has for me always been something you should not spend too much time on. After these weeks I realized that brainstorming takes time and you should not just go with the first idea that comes up in your mind but wait until the brilliant idea turns up.
From working in mixed teams I got more secure in my own profile as a manager and more aware of the all the skills the other professions master.

Period: Sep 2017 


The aim of this course was to give me an overview and acquaintance with relevant fundamental terms, theories and models within marketing in a cross-curricular perspective.

Throughout the set of lectures I gained knowledge of marketing communication and planning, research methods along with linked analysis models.

As the final course of the first year of these studies, the course required curriculum from previous courses. The project contained a marketing plan for a fictive magazine company who wished to expand their market to another Nordic country. The strategic and tactical marketing plan included advise for this expansion plus proposals for further research.


  • Qualitative and quantitative research
  • Segmentation
  • Target groups
  • Branding
  • Competitor analysis
  • Business models
  • Stakeholder analysis
  • Strategic analysis
  • PEST analysis
  • SWOT analysis
  • Value chain
  • Customer decision journey
  • Competitive strategies
  • Market communication

The heavy load of literature did not keep me from reading every page carefully since I found all of the topics very interesting and still do. The course gave a good overview of important reflections and decisions had to be made when working in the media business.

Management and Organization

During the seven weeks course I gained wide range knowledge of how management and organizations work in the media and communication business through relevant theory and practical work with representatives from the field.

The course came around structure, strategy, culture and power both in organizations and projects and suited me to identify and solve management and cooperation challenges.


  • Analysis of projects done by Nørgård Mikkelsen based on an interview with one of their project managers.
  • Written report about the company culture at DR after a tour in the DR City.
  • Analysis and discussion of DR’s strategy based on their official strategy.
  • Written report about talent management at Nordisk Film based on an interview.


  • Organization management
  • Organization structure
  • Project organizations
  • Project management
  • Organization culture
  • Strategy
  • Talent management 

This course gave me a fundamental understand of how organizations are structured and work. The ongoing contact to the media business gave me a practical perspective of the theory learn and prepared me to some of the challenges waiting.

Period: Oct – Dec 2016

Printed Media Production

The aim of this course was to give a professional overview of printing productions regarding colour systems, printing methods and types of papers and materials. The point of view and theory worked with had a manager’s point of view so I can be responsible for the communication and relationship between the company, its’ printing house and clients. This also involves controlling and exporting PDFs regarding for example ICC-profiles.

Furthermore I analysed how specific brand colours were defined and how the look is different on a variety of materials.

In the exams project of this course my group and I analysed the Christmas campaign of Telenor. Through desk and felt research we measured, analysed and described the different products from this campain. In a final report we compared the measured colours and gave advice to how the colours could be improved specified in a design manual.


  • Colour systems
  • Colour management
  • Printing methods
  • Paper types
  • PDF preparation and exporting

Throughout the course I gained a huge amount of knowledge relevant to my daily life in this business. Even a month after the course was over I still studied soda cans to see which printing methods was used for this specific product and compared it to other products from the same brand. I felt a growing passion for this field while working with it, since I am eager to know more about things that are right in front of me all the time.

Period: Dec 2016 – Jan 2017

Final thesis at Multimedia Design and Communication

Logo for website

Purpose of the final thesis was to document my abilities to understand and analyse a practice-based problem related to my respective fields of study by means of relevant theory and methodology.

The result of the project was manifested in a re-design of a Gallery Heike Arndt’s website, a report documenting and arguing for the choices taken along with an oral examination.


  • Project management
  • Usability tests of old website
  • Design of new website
  • Adjusting and coding new WordPress website
  • Quality assurance

Since I worked in the company this project was about, I gains some valuable skills from the real world. As a student I was used to working with only one project at the time which I could focus exclusively on. When working in the company, I learned how to balance several projects without decreasing my focus on any tasks. Furthermore the process taught me how to combine the sum of skills I had achieved throughout the studies into one project.

Period: June 2016