Kategori: 3rd semester

Elective student activities 

Since a fourth of my class are on exchange semester, this course was e-learning with opportunity to specialize our studies. In groups of two we had to choose 3 subjects out of 16 where my group chose:

  • Speedy Gonzales (Website Optimization)
  • CRM (Customer Relation Management)
  • Mobile News Channel

Project
Speedy Gonzales (Website Optimization)
In the first report we analysed the loading speed of tv2.dk, defined points for optimization and how to implement them.

CRM (Customer Relation Management)
In the second report we looked into how Tivoli’s current CRM strategy could be improved by optimizing the loyalty of returning customers.

Mobile News Channel
In the third report we composed a basis for the decision whether a fictive daily newspaper should aim for a future native or mobile app. This included pros and cons for both regarding e.g. advertisement sale and ownership of user data.

Topics

  • Website optimization
  • Customer Relation Management
  • Mobile News 

Reflection
One thing I really liked about this course was the possibility to adjust my studies into my interests and dig into the topics on my own principles. I could work on the report when it fitted me according to my calendar because there were no scheduled lectures but only deadlines.

To learn more about each topic I would have to spend more than a week per topic, but I am happy I have an understanding of each of them after this and have a stepping stone for digging deeper into each topic.

 

Period: Jan 18

Business and Media Law

The purpose of this course was to introduce us students to the Danish and European law regarding media production and management activities. The course was divided into three themes:

  • Subjects related to establishment and operation of businesses and media productions
  • Media law regarding freedom of expression along with the balance of opposite considerations concerning private life, personality, reputation etc.
  • Subjects related to marketing, advertisement and sponsorship

Project
Throughout the course we made several small tasks and problems practicing and discussing the laws.

The course was examined with a multiple-choice test and a written report discussing two law-related problems.

Topics

  • Business establishment
  • Business law
  • Media law
  • Marketing law

Reflection
The course gave me an understanding of the problematics I as student and employee can face during media productions such as where I am allowed to film or my rights of privacy. Furthermore, it gave me an understanding of different kinds of companies and what it takes to establish one.

Period: Oct – Dec 2017 

Mobile and Social Media 

During this course I got to understand the role of mobile and social media in the marketing mix. The course had focus on the role of a project manager in order to make us students capable of managing and supervise customers how to reach the most optimal result out of their objectives.

Furthermore, the course dealt with what consequences of mobile and social media has to tradition media.

Project
The exam consisted of an individual and a group written report.

In the individual report I analysed Facebook focusing on how we use it, why we use it and who uses it.

In the group report we extended my analysis and development of the app Shop Vegan with e.g. a marketing plan and analysis of the customer journey.

Topics

  • The mobile landscape
  • Mobile marketing
  • Mobile user experiences
  • Social media with focus on mobile platforms
  • Content strategies for social media

Reflection
A good learning from working with a personal project with a group was to hear their opinion about my project and thoughts. Furthermore, it was exciting to expand the project with the group.

The app is something I would like to go further with one day when I have finished my studies and find the opportunity for funding.

Period: Nov – Dec 2017

Digital Media Production 2

Throughout this course I have learned how to research, analyse and visualize user needs for digital media productions from a business point of view. Furthermore, the course contained theory and methods in prototyping and testing.

Project
After brainstorming and researching I came up with the idea to the app “Shop Vegan”. In a report I documented how this app was unlike similar apps on the market as well as the customer need illustrated in a Value Proposition Canvas. Furthermore, I developed and designed a click-able prototype showing the main features related to the user’s needs and tested it. The test results and recommendations for changes was described in the report along with a discussion of the business idea.

Topics

  • User needs
  • Value Proposition Canvas
  • Prototyping
  • User centered design
  • User testing
  • Surveys and research
  • App development process
  • Business Model Canvas

Reflection
I do not think I have ever been so motivated for a course as I was for this. Here I could combine many of the theory and experiences I have gained over the years into one project. Along with that I could work on a topic I not only saw as a school project but something I could see myself working with in the future and where the value was clear both to me and people involved.

Period: Oct – Nov 2017

Innovation

In this course all study programmes of Danish School of Media and Journalism worked together in mixed teams on an innovation project. The aim was to work in teams with diversified competencies and try the challenges and advantages of this. Meanwhile the purpose was the enlighten us of each other’s skills and how to optimize them to think innovative and out of the box.

Project
Our group was asked to come up with an innovative way to increase the percentage of inhabitants of Copenhagen who vote for the local election. Our solution to the problem was The Copenhagen Bag. The bag containing local samples should be delivered to all newcomers and through that create a relationship between the newcomers and the city. This idea was built on the insight that people who feel connected to and are active in their local environment vote, so they have an influence.

The project was in collaboration with the Municipality of Copenhagen.

Topics

  • Innovation
  • Social innovation
  • Idea generation
  • Innovative communication
  • Pitching 

Reflection
Idea generation has for me always been something you should not spend too much time on. After these weeks I realised that brainstorming takes time and you should not just go with the first idea that comes up in your mind but wait until the brilliant idea turns up.

From working in mixed teams, I got more secure in my profile as a manager and more aware of the all the skills the other professions master.

Period: Sep 2017