Kategori: 4th semester

Cross Media

This course introduced how to communicate consistently and with synergy across channels like e.g. web, mobile and social media. For a good customer experience this is key, so the customer is recognized across the different channels of a company.

Project
The exam consisted of a group report and an individual oral exam defending the report. I took part in analyzing the current omnichannel maturity of the Copenhagen based surf shop, Pleasant. Based on the analysis we presented recommendations for how to reach a higher maturity in the six different disciplines of the The Omnichannel Hexagon developed by Rasmus Houlind.

Topics

  • Strategic communication
  • Cross media
  • Omnichannel marketing
  • Organizing and Management Customer Recognition
  • Permission Gathering
  • Data Collection
  • Data Discovery
  • Communication and Service for customers
  • Performance Analysis

Reflection
This course gave me a great understanding of the difference between the ideal theoretical scenarios versus the real world when it comes to what is ideal and what is realistic. The topic was a big interest for me, since I could relate it very well to personal customer experiences. After this course I have narrowed my career dreams into creating experiences for customers whether is includes digital or analog communication, user experiences or events.

Period: April – June 2018

Continuous Improvement

This course was focusing on how companies continuously can improve its activities and processes. LEAN Management was introduced as the main methodology in relation to other management systems like e.g. Environmental Management and Quality Management.

Project:
As a part of the exam we analyzed the influencer agency Gonzo Media from different perspectives in relation to optimizing processes. One of the analyses looked into the value stream and the supply chain. Another analysis investigated the types of waste production in the working flow and how to prevent it.

Topics:

  • LEAN Management
  • Quality Management
  • Environment Management
  • 5S
  • SMED
  • TPM
  • 5 x Why
  • VSM
  • Kaizen
  • ISO standards

Reflection
The course gave me an understanding of how to optimize a workflow from a professional perspective. The methods introduced helped me getting an overview of every part of a workflow and how to improve it. Furthermore it taught me how to identify and reduce waste in a production.

Period: March – April 2018

Video Production 

The aim of this course was to gain knowledge about project- and production management of videos for TV, films, web and social media. This included theory and practical work of the topics: Value stream, work flow, planning, funding, budgeting, filming and editing.

Project
One part of the exam project was to produce an advertisement video for the international semester at DMJX (Danish School of Media and Journalism) with foreign students as the target group and social media as platform. The project included both the pre-production, production and post-production done by my group of three students.

The other part of the exam project was to describe and analyse how a production company manages their video productions. My group analysed Flicker Factory in Copenhagen and listed our results in a report.

Topics

  • Budgeting of video and film productions
  • Planning of video and film productions
  • Production management
  • Video editing in Premiere Pro

Reflection
This course taught me the basics of how production companies work. I now have an understanding of the phases and the long list of titles working during these phases. Most importantly I have learned basic video editing in Premiere Pro which can give me an advance in many feature projects.

Period: Jan – Mar 2018