Tag: Management

Cross Media

This course introduced how to communicate consistently and with synergy across channels like e.g. web, mobile and social media. For a good customer experience this is key, so the customer is recognized across the different channels of a company.

Project
The exam consisted of a group report and an individual oral exam defending the report. I took part in analyzing the current omnichannel maturity of the Copenhagen based surf shop, Pleasant. Based on the analysis we presented recommendations for how to reach a higher maturity in the six different disciplines of the The Omnichannel Hexagon developed by Rasmus Houlind.

Topics

  • Strategic communication
  • Cross media
  • Omnichannel marketing
  • Organizing and Management Customer Recognition
  • Permission Gathering
  • Data Collection
  • Data Discovery
  • Communication and Service for customers
  • Performance Analysis

Reflection
This course gave me a great understanding of the difference between the ideal theoretical scenarios versus the real world when it comes to what is ideal and what is realistic. The topic was a big interest for me, since I could relate it very well to personal customer experiences. After this course I have narrowed my career dreams into creating experiences for customers whether is includes digital or analog communication, user experiences or events.

Period: April – June 2018

Continuous Improvement

This course was focusing on how companies continuously can improve its activities and processes. LEAN Management was introduced as the main methodology in relation to other management systems like e.g. Environmental Management and Quality Management.

Project:
As a part of the exam we analyzed the influencer agency Gonzo Media from different perspectives in relation to optimizing processes. One of the analyses looked into the value stream and the supply chain. Another analysis investigated the types of waste production in the working flow and how to prevent it.

Topics:

  • LEAN Management
  • Quality Management
  • Environment Management
  • 5S
  • SMED
  • TPM
  • 5 x Why
  • VSM
  • Kaizen
  • ISO standards

Reflection
The course gave me an understanding of how to optimize a workflow from a professional perspective. The methods introduced helped me getting an overview of every part of a workflow and how to improve it. Furthermore it taught me how to identify and reduce waste in a production.

Period: March – April 2018

Printed Media Production

The aim of this course was to give a professional overview of printing productions regarding colour systems, printing methods and types of papers and materials. The point of view and theory worked with had a manager’s point of view, so I am able to be responsible for the communication and relationship between the company, its’ printing house and clients. This also involves controlling and exporting PDFs as for an example checking ICC-profiles.

Furthermore, I analysed how specific brand colours were defined and how the look is different on a variety of materials.

Project
In the exam project of this course my group and I analysed the Christmas campaign of Telenor. Through desk- and felt research we measured, analysed and described the different products from this campaign. In a final report we compared the measured colours and gave advice to how the colours could be improved for future projects specified in a design manual.

Topics

  • Colour systems
  • Colour management
  • Printing methods
  • Paper types
  • PDF preparation and exporting 

Reflection
Throughout the course I gained a huge amount of knowledge relevant to my daily life in this business. Even a month after the course was over I still studied soda cans to see which printing methods was used for this specific product and compared it to other products from the same brand. I felt a growing passion for this field while working with it, since I am eager to know more about things that are right in front of me all the time.

Period: Dec 2016 – Jan 2017

Management and Organization

During the seven-weeks course I gained wide range knowledge of how management and organizations work in the media and communication business through relevant theory and practical work with representatives from the field.

The course came around structure, strategy, culture and power both in organizations and projects and suited me to identify and solve management and cooperation challenges.

Projects 

  • Analysis of projects done by Nørgård Mikkelsen based on an interview with one of their project managers
  • Written report about the company culture at DR after a tour in the DR City
  • Analysis and discussion of DR’s strategy based on their official strategy
  • Written report about talent management at Nordisk Film based on an interview

Topics:

  • Organization management
  • Organization structure
  • Project organizations
  • Project management
  • Organization culture
  • Strategy
  • Talent management 

Reflection
This course gave me a fundamental understand of how organizations are structured and how they work. The ongoing contact to the media business gave me a practical perspective of the theory learned and prepared me to some of the challenges waiting for me in the future.

Period: Oct – Dec 2016