Tag: Media Technology

Elective student activities 

Since a fourth of my class are on exchange semester, this course was e-learning with opportunity to specialize our studies. In groups of two we had to choose 3 subjects out of 16 where my group chose:

  • Speedy Gonzales (Website Optimization)
  • CRM (Customer Relation Management)
  • Mobile News Channel

Project
Speedy Gonzales (Website Optimization)
In the first report we analysed the loading speed of tv2.dk, defined points for optimization and how to implement them.

CRM (Customer Relation Management)
In the second report we looked into how Tivoli’s current CRM strategy could be improved by optimizing the loyalty of returning customers.

Mobile News Channel
In the third report we composed a basis for the decision whether a fictive daily newspaper should aim for a future native or mobile app. This included pros and cons for both regarding e.g. advertisement sale and ownership of user data.

Topics

  • Website optimization
  • Customer Relation Management
  • Mobile News 

Reflection
One thing I really liked about this course was the possibility to adjust my studies into my interests and dig into the topics on my own principles. I could work on the report when it fitted me according to my calendar because there were no scheduled lectures but only deadlines.

To learn more about each topic I would have to spend more than a week per topic, but I am happy I have an understanding of each of them after this and have a stepping stone for digging deeper into each topic.

 

Period: Jan 18

Mobile and Social Media 

During this course I got to understand the role of mobile and social media in the marketing mix. The course had focus on the role of a project manager in order to make us students capable of managing and supervise customers how to reach the most optimal result out of their objectives.

Furthermore, the course dealt with what consequences of mobile and social media has to tradition media.

Project
The exam consisted of an individual and a group written report.

In the individual report I analysed Facebook focusing on how we use it, why we use it and who uses it.

In the group report we extended my analysis and development of the app Shop Vegan with e.g. a marketing plan and analysis of the customer journey.

Topics

  • The mobile landscape
  • Mobile marketing
  • Mobile user experiences
  • Social media with focus on mobile platforms
  • Content strategies for social media

Reflection
A good learning from working with a personal project with a group was to hear their opinion about my project and thoughts. Furthermore, it was exciting to expand the project with the group.

The app is something I would like to go further with one day when I have finished my studies and find the opportunity for funding.

Period: Nov – Dec 2017