Tag: Pitching

Innovation

In this course all study programmes of Danish School of Media and Journalism worked together in mixed teams on an innovation project. The aim was to work in teams with diversified competencies and try the challenges and advantages of this. Meanwhile the purpose was the enlighten us of each other’s skills and how to optimize them to think innovative and out of the box.

Project
Our group was asked to come up with an innovative way to increase the percentage of inhabitants of Copenhagen who vote for the local election. Our solution to the problem was The Copenhagen Bag. The bag containing local samples should be delivered to all newcomers and through that create a relationship between the newcomers and the city. This idea was built on the insight that people who feel connected to and are active in their local environment vote, so they have an influence.

The project was in collaboration with the Municipality of Copenhagen.

Topics

  • Innovation
  • Social innovation
  • Idea generation
  • Innovative communication
  • Pitching 

Reflection
Idea generation has for me always been something you should not spend too much time on. After these weeks I realised that brainstorming takes time and you should not just go with the first idea that comes up in your mind but wait until the brilliant idea turns up.

From working in mixed teams, I got more secure in my profile as a manager and more aware of the all the skills the other professions master.

Period: Sep 2017