Tag: Project Management

Internship at Design Hotels™

As a last part of my studies before the bachelor thesis I did a compulsory internship at Design HotelsTM in Berlin. The aim of the internship was to gain skills within a specific field and to transfer theory into skills in a real working position. For five months I worked in the PR and Communications department with responsibility of e.g.:

Performance reporting 
Statistics on how the department performed in relation to it’s targets. This include launch campaigns, media coverage, PR missions and press releases.

Media Visits
Contact with and managing the communication between hotels and the journalist or influencer for media visits. 

Support of PR managers
Curate material and photos for journalists along with handling requests. 

Media Coverage
Managing and making sure media coverage was collected and archived in the database. 

Design Hotels™ Book 2018 influencer outreach
Organize and manage a collaboration with influencers about the Design Hotels™ Book 2018. 

Social media coverage guide
Producing a guide to influencers on how Design Hotels™ would like to receive the material produced in collaboration with them on e.g. media visits. 

Media coverage
Improving the working procedure for how to manage and archive media coverage. 


  • Media coverage
  • Launch Campaigns
  • Press Releases
  • Contact with journalists and influencers
  • Arranging and managing media stays
  • Administrative support

During the internship I developed on several levels. First of all I gained experience with working in a bigger company with different departments and how to work together towards mutual goals. I also got an understanding of public relations and the hospitality business. Second of all the intership was a personal development for me working in a German working culture with many international people. The internship was a big stepping stone for me to reflect on what I dream of working with in the future and what my goals are. 

Period: August 2018 – January 2019

Video Production 

The aim of this course was to gain knowledge about project- and production management of videos for TV, films, web and social media. This included theory and practical work of the topics: Value stream, work flow, planning, funding, budgeting, filming and editing.

One part of the exam project was to produce an advertisement video for the international semester at DMJX (Danish School of Media and Journalism) with foreign students as the target group and social media as platform. The project included both the pre-production, production and post-production done by my group of three students.

The other part of the exam project was to describe and analyse how a production company manages their video productions. My group analysed Flicker Factory in Copenhagen and listed our results in a report.


  • Budgeting of video and film productions
  • Planning of video and film productions
  • Production management
  • Video editing in Premiere Pro

This course taught me the basics of how production companies work. I now have an understanding of the phases and the long list of titles working during these phases. Most importantly I have learned basic video editing in Premiere Pro which can give me an advance in many feature projects.

Period: Jan – Mar 2018 

Printed Media Production

The aim of this course was to give a professional overview of printing productions regarding colour systems, printing methods and types of papers and materials. The point of view and theory worked with had a manager’s point of view, so I am able to be responsible for the communication and relationship between the company, its’ printing house and clients. This also involves controlling and exporting PDFs as for an example checking ICC-profiles.

Furthermore, I analysed how specific brand colours were defined and how the look is different on a variety of materials.

In the exam project of this course my group and I analysed the Christmas campaign of Telenor. Through desk- and felt research we measured, analysed and described the different products from this campaign. In a final report we compared the measured colours and gave advice to how the colours could be improved for future projects specified in a design manual.


  • Colour systems
  • Colour management
  • Printing methods
  • Paper types
  • PDF preparation and exporting 

Throughout the course I gained a huge amount of knowledge relevant to my daily life in this business. Even a month after the course was over I still studied soda cans to see which printing methods was used for this specific product and compared it to other products from the same brand. I felt a growing passion for this field while working with it, since I am eager to know more about things that are right in front of me all the time.

Period: Dec 2016 – Jan 2017

Management and Organization

During the seven-weeks course I gained wide range knowledge of how management and organizations work in the media and communication business through relevant theory and practical work with representatives from the field.

The course came around structure, strategy, culture and power both in organizations and projects and suited me to identify and solve management and cooperation challenges.


  • Analysis of projects done by Nørgård Mikkelsen based on an interview with one of their project managers
  • Written report about the company culture at DR after a tour in the DR City
  • Analysis and discussion of DR’s strategy based on their official strategy
  • Written report about talent management at Nordisk Film based on an interview


  • Organization management
  • Organization structure
  • Project organizations
  • Project management
  • Organization culture
  • Strategy
  • Talent management 

This course gave me a fundamental understand of how organizations are structured and how they work. The ongoing contact to the media business gave me a practical perspective of the theory learned and prepared me to some of the challenges waiting for me in the future.

Period: Oct – Dec 2016

Final thesis at Multimedia Design and Communication

Logo for website

Purpose of the final thesis was to document my abilities to understand and analyse a practice-based problem related to my respective fields of study by means of relevant theory and methodology.

The result of the project was manifested in a re-design of a Gallery Heike Arndt’s website, a report documenting and arguing for the choices taken along with an oral examination.


  • Project management
  • Usability tests of old website
  • Design of new website
  • Adjusting and coding new WordPress website
  • Quality assurance

Since I worked in the company this project was about, I gains some valuable skills from the real world. As a student I was used to working with only one project at the time which I could focus exclusively on. When working in the company, I learned how to balance several projects without decreasing my focus on any tasks. Furthermore the process taught me how to combine the sum of skills I had achieved throughout the studies into one project.

Period: June 2016