Tag: User Needs

Digital Media Production 2

Throughout this course I have learned how to research, analyse and visualize user needs for digital media productions from a business point of view. Furthermore, the course contained theory and methods in prototyping and testing.

After brainstorming and researching I came up with the idea to the app “Shop Vegan”. In a report I documented how this app was unlike similar apps on the market as well as the customer need illustrated in a Value Proposition Canvas. Furthermore, I developed and designed a click-able prototype showing the main features related to the user’s needs and tested it. The test results and recommendations for changes was described in the report along with a discussion of the business idea.


  • User needs
  • Value Proposition Canvas
  • Prototyping
  • User centered design
  • User testing
  • Surveys and research
  • App development process
  • Business Model Canvas

I do not think I have ever been so motivated for a course as I was for this. Here I could combine many of the theory and experiences I have gained over the years into one project. Along with that I could work on a topic I not only saw as a school project but something I could see myself working with in the future and where the value was clear both to me and people involved.

Period: Oct – Nov 2017